Core Value

The 4 P's of TABF

Our mission is to promote financial education and research, enhance professionalism, and enhance financial literacy through the modernization of finance, not simply to narrowly defend the growth of the industry. Only through continuous self-promotion, efforts to diversify, and growth from the bottom level on up, can we provide the energy for sustainable social growth.

The 4 P's have always been our core values. On this basis, taking research and training as our two main focus points, we will lead the financial industry into an era of evidence, and open the door to universal financial knowledge. The targets of our service offerings have expanded from financial personnel to outside industry, commerce, university students, and the general public. This approach has helped us maintain our position at the forefront of the industry, and given meaning to our existence.

Visitors to the Academy have always been deeply impressed by the four words written on the stairwell: People, Passion, Professionalism, and Precision – our four core values.

Our former President, Dr. Schive, Chi, believed that all financial practitioners must take "People, Passion, Professionalism, and Precision" as their motto. The financial industry involves "person-to-person" service, which means a sincere attitude and kind service. The core of service is dedication, so "Passion" comes after "People." Only through passionate service can work be finished well.

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